Ditu

Caracol Televisión, Colombia’s leading TV network, launched the country’s first FAST platform (Free Ad-Supported Streaming TV) to reach new audiences with a free, multi-platform experience. The project defined its role within the brand architecture and built a strong visual and narrative identity supported by a digital design system.

As part of the team, I was responsible for bringing the brand to life through logo animations, app launch animation, and motion guidelines aligned with DITU’s Latin flavor. Additionally, I developed identities for five channels and created motion assets such as bumpers, ad stingers, and lower thirds for each one.