Brand identity
Ramo
Created Ramo’s motion design system for its brand transformation, defining animation principles based on rhythm and bringing the new identity to life through a showcase video.
- Client
- Aluzian Brand Consulting
- Year
- 2024
Case Study
Ramo is a brand that has accompanied Colombian families for more than 70 years and today faces an ambitious challenge of growth and internationalization. Together with Aluzian the objective was to align the brand to the new business vision, redefine its positioning, brand architecture, narrative and identity, honoring its history and co-creating with the Ramo team its future.
As part of the team I was charged with bringing the brand to life and developing a system of motion design principles that aligned with Ramo's flavor. As a result, the concept of rhythm was presented as the common thread of the movement. Accompanied by a video that demonstrated the whole brand.