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Brand identity

Terpel

Developed Terpel’s motion design system, defining four animation principles and custom acceleration curves to bring its refreshed, energy-driven brand identity to life.

Client
Aluzian Brand Consulting
Year
2023

Case Study

Terpel, the multinational fuel distributor, together with Aluzian have revitalized the elements of their brand, with a renewed system, fresh and full of energy, which claims the Sun as an element present in the brand for more than 15 years.

As part of the team, I was in charge of bringing the brand to life and developing a system of motion design principles that aligned with the spirit of Terpel. As a result, 4 animation principles were presented, a main and secondary acceleration curve accompanied by a video that demonstrated the entire brand.